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Or make it curl. From the sublime to the ridiculous to the pretty damn scary – there are things about the humble pillow you really should know. They do all kinds of strange and weird things to people.

A nap is about as far away from a sleep as a piece of chalk is to a Cheezel. But so much better for your health and wellbeing than ingesting either. Learning the knack of napping is a gift.

Neck pain is right up there with back pain as the cause for acute discomfort that turns nights into nightmares. Can the right pillow really help? Is there such a thing as a pillow for neck pain?

Insomnia is so very common. A personal insight into a lifetime of difficulty sleeping and a platform for discussion and suggestions on how one might best overcome this insidious malady.

MEMORY FOAM PILLOWS. Best known brand in the world is Tempur and in Australia the Dunlopillo Therapillo brand is growing fast. Marketing hype always talks about it being developed by NASA scientists for the comfort of astronauts during space travel. In practical terms, the difference to other foam pillows is that the recovery is very slow, with no bounce. You can sink your hand in and the indentation will remain for a few seconds. They are comfortable in that they compress in all the right places, with good support.

Until recently Dunlopillo used to sell around 170,000 Talalay process natural latex pillows each year in Australia. They were the best and most popular brand by miles. Competitors like Dentons, Target and TLC saw an opportunity and nibbled at their heels with similar product, slightly cheaper. As they began losing share, Dunlopillo introduced a new range of more profitable visco memory foam pillows under their umbrella Therapillo brand. Product development and marketing focused on the new golden goose.

For us the answer is very simple. At TLC it is the very reason for our being. We liked our Talalay latex pillows so much we were quite simply driven to sharing them with the rest of Australia.That is how our company was born.

Because Australians are barking mad is why .........

Not all of us, just most. Most politicians in Australia are so crazy that they knowingly ditch their leader while in office in the full knowledge that doing so will most certainly lead to the horror of sitting on the opposition benches following the next election. “Oh dear, what happened, woe is us, where did all the power go”? 

A good night’s sleep is something we often take for granted until we start to have trouble sleeping. One crucial factor that can influence the quality and depth of your sleep is your choice of pillow. Some cheap pillows don’t offer the neck and upper back support your body needs for a superior night’s sleep.

What’s so special about latex pillows compared to all the other pillows on the market?